Retail · 2024
Northline Commerce
DTC brand
Premium storefront rebuild focused on performance, brand storytelling, and checkout conversion.
Problem
The previous site was slow on mobile and failed Core Web Vitals, hurting paid traffic ROI.
Solution
We rebuilt on Next.js with edge caching, refined merchandising UX, and analytics instrumentation.
Results
- • LCP improved into the green band
- • Higher add-to-cart rate on mobile
- • Content team can ship pages without engineering
Stack
Next.js · Shopify APIs · Tailwind · Vercel