AI & Data
Analytics
Event and product analytics instrumentation with definitions your team can trust.
Analytics work establishes what to measure, how events are captured, and how definitions stay consistent. We instrument product and operational events, document metrics, and connect them to warehouses or analytics tools without turning every click into noise.
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Who it’s for
- • Product teams without reliable funnel instrumentation
- • Founders needing clearer product usage signal
- • Ops teams aligning operational KPIs to source events
Problems we address
- • Events are inconsistently named across clients
- • Metrics meetings argue about definitions
- • Tooling exists but tracking plans do not
Expected outcomes
- • Tracking plan with owners and event contracts
- • Instrumentation in agreed clients and backends
- • Documented metric definitions tied to sources
Capabilities
Concrete engineering capabilities included in a typical engagement for this service.
Tracking plan design
Client and server event instrumentation
Identity stitching patterns where appropriate
Warehouse sync for analytics events
Metric dictionary starters
QA for critical funnel events
Technology
Representative technologies used for this service. Final stack depends on your estate.
- Segment / RudderStack / custom collectors
- Product analytics tools
- BigQuery / Postgres
- dbt
- TypeScript / mobile SDKs
Architecture
AI application flow
User requests through the application into model APIs, tools, and storage.
Deliverables
- • Tracking plan
- • Implemented instrumentation for scope
- • Metric definition notes
- • QA checklist and known gaps
Out of scope
- • Guaranteed conversion lift
- • Ad account management
Timeline
Typical timeline
2–5 weeks
Timeline depends on scope, access, and dependencies—not a delivery guarantee.
Process
A clear delivery path from discovery through handover and optional support.
01
Discovery
Goals, constraints, success criteria, and current-state review.
02
Architecture
Target design, interfaces, risks, and delivery sequence.
03
Implementation
Incremental build with visible progress and documented decisions.
04
Testing
Functional checks, failure paths, and acceptance criteria validation.
05
Deployment
Controlled release to staging and production with rollback paths.
06
Handover
Runbooks, access notes, and operator/admin walkthrough.
07
Support
Optional hypercare window or retainer continuity after go-live.
Custom engagement
Pricing depends on architecture, traffic profile, and integration depth. Share your requirements for a scoped quote.
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Related work
Example / concept projects shown for illustration unless otherwise verified.
FAQ
Basic event foundations can support it. Full multi-touch attribution programs are scoped separately.
Ready to build?
Tell us about your environment, constraints, and target outcomes. We’ll recommend a package or a scoped quote.